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Bosworth Battlefield Heritage Centre, has scooped a top prize at the Leicestershire Promotions tourism and hospitality awards 2021, which celebrate the best of hospitality throughout the county.

The multiple award winning centre, took first place in the ‘best small attraction’ category of the competition, ahead of Leicester’s King Richard III Centre, and Coalville’s Escape Rooms, which were both highly commended.

Picture: Leicestershire County Council

The award judges took part in a ‘mystery shopper’ visit to all the shortlisted attractions before making their decision.

“We had a very positive experience and felt the one thing that stood out at Bosworth was the excellent customer service. The staff were knowledgeable, friendly, accommodating, and eager to help,” they said.

Bosworth Battlefield Heritage Centre, is run by Leicestershire County Council, who called it “a tribute to the hard work of the staff and volunteers” who work there.

“We are very proud of our heritage in Leicestershire and the way we present it local people and visitors from further afield,” said councillor Christine Radford, cabinet member for heritage, leisure and arts, on behalf of the authority.

“This is a very well-deserved win, and a tribute to the hard work of the staff and volunteers at the centre. I am delighted that this wonderful heritage and family attraction has been recognised with this award.”

Set in the heart of the Leicestershire countryside, the historic Bosworth Battlefield Heritage Centre boasts a variety of activities and exhibitions, designed to educate people on the famous battle of 1485 in which King Richard III was killed.

Martin Peters, chief executive of Leicestershire Promotions, said: “After the decimation of the visitor economy over the last couple of years, never have these awards been more significant.

“The resilience, determination and relentless hard work shown by my colleagues across the industry has been remarkable. I take my hat off to all the finalists and winners.”

Other winners at the awards, include Leicester’s National Space Centre, which was named ‘Large Attraction of the Year’, and NOVOTEL LEICESTER, which took the title of best ‘Large Hotel of the Year.’

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