A powerful new campaign aimed at addressing the growing mental health crisis among men was officially launched earlier this week at London’s National Liberal Club.
Titled #Unmute for Men’s Mental Health, the initiative seeks to break the culture of silence that surrounds men’s emotional well-being.
The campaign, led by Neelam Chawla, was launched on Monday (June 30), in response to alarming global suicide statistics, with over 600,000 men taking their own lives each year — equating to two deaths every minute. Ms Chawla emphasised the devastating personal and societal cost of unspoken mental health struggles among men.
Picture: Neelam Chawla and Dr. Sandeep Marwah (credit: Pukaar News)
“He doesn’t cry, he doesn’t break down, he just goes quiet, he just goes mute,” she said during the launch event. “We’ve lost our brothers, fathers, sons, and friends. That’s why today, we are saying enough. Let us support men to unmute — because once they do, the world will hear a voice that needs to be heard.”
The launch brought together experts, campaigners, and supporters for a day of open dialogue, shared experiences, and planning for practical solutions. Attendees highlighted the importance of safe spaces, holistic support systems, and changing outdated perceptions of masculinity.
Dr. Sandeep Marwah, Director of AAFT, flew in from India especially for the event. He praised the initiative for drawing attention to an often-overlooked issue.
“People have always taken men as being without emotions, which is absolutely wrong,” he said. “Men are just as emotional and sensitive as women. We must listen to them and help relieve the pressures they silently endure.”
Picture credit: Pukaar News
The event was sponsored by A&K International Legal Limited, with Director Abhitanshu Khare stating that supporting the cause was a clear decision.
“The whole idea behind sponsoring this campaign was the urgent need to raise awareness. The mindset has to be addressed — by the men, for the men, of the men — so that no one feels left out,” he said.
Other participants echoed the need for reform in how mental health is addressed, particularly around the over-reliance on medication and the lack of holistic approaches.
One attendee said, “We need to be more aware of the problems men are facing and focus on treatments that don’t just overmedicate.”
The campaign’s launch emphasised not only awareness but action. Organisers say this is just the beginning of a wider movement designed to shift public attitudes, improve access to support services, and reduce stigma.
“This isn’t just an event — it’s the beginning of a conversation that’s long overdue,” said Ms Chawla. “If you believe men deserve more than silence, join us.”
The campaign is looking for businesses to come on board to help support its mission.
To find out more, email: info@maxableglobal.com
